Prime engergy drink ban ?

U.S. Olympic Committee Sues Prime Logan Paul's Energy Drink Brand

Legal Battle Begins

The U.S. Olympic & Paralympic Committee files a lawsuit against Prime for trademark infringement.

Allegations Detailed

The committee claims Prime used Olympic symbols and phrases without permission, featuring athlete Kevin Durant.

Misuse of Trademarks

Prime's marketing materials allegedly included Olympic-related terminology on product packaging and ads.

Cease and Desist Ignored

The lawsuit states that Prime continued to market the drink even after receiving a cease-and-desist letter.

Willful and Deliberate

Attorneys for the U.S. Olympic Committee describe Prime's actions as intentional and in bad faith.

Prime's Response

No Comment Yet. Prime has not responded to the lawsuit as of Saturday.

Partnership Clarification

No Official Agreement The U.S. Olympic Committee clarifies that there was no partnership with Prime, unlike their agreement with Coca-Cola.

Potential Confusion

Consumer Deception The lawsuit argues that Prime's branding could mislead consumers into thinking the drink was endorsed by the USOPC.

What's Next?

Awaiting Response The case continues as the U.S. Olympic Committee seeks to protect its trademarks. Prime's response is awaited.